(From left) MCs Ity and Fancy Cat march past the Red Stripe girls onstage at the launch of Red Stripe's 'Las Vegas' campaign, York Pharmacy, on November 21. - Colin Hamilton

Traffic in Half-Way Tree came to a halt last Friday evening, as Red Stripe kicked off the promotional party for their 'Ultimate bRedren Las Vegas Flex', in fine style.

With MCs Ity and Fancy Cat cracking jokes, and ZJ Liquid mastering the music on the turntables, the Ultimate bRedren promotional party, held at York Pharmacy, was nothing but fun.

Those who turned out to the launch party also enjoyed the open atmosphere as some were seen playing dominoes while others danced the night away.

The promotion

Between November 14, 2008 and February 14, 2009, customers will have a chance to win up to $100,000 daily.

To win, consumers will have to purchase a Red Stripe beer or Red Stripe Light and search under the cap to find a code number. That consumer must then text or call in to have a chance to win.

Each of four customers will have a chance to win $25,000 daily, which will be announced on Irie FM. Also, phone cards valued at $200 and Ultimate bRedren shirts can be won.

The monthly prize winner will get a cheque valued at $500,000, and the main prize winner will receive a trip to Las Vegas, along with four friends.