
Beenie Man
So, it happened once again, where the non-appearance of a highly-anticipated performer at a major concert led to missiles being flung on the stage.
This time, though, it was at a family-oriented show, the Portland Jerk Festival, on Sunday when the absence of Mr Sim Simma, Beenie Man, caused an uproar. This, of course, makes it more serious, as there could have been a situation where a stampede occurred and children were hurt.
(This does not mean that if only adults were hurt it would have been OK. But, you know, that there is a different emotional impact when the young ones are put at risk.)
This problem of no-show and then all throw is not new and, in a previous 'Hype', I had noted that while hurling missiles at people (especially as the MC and band members have nothing to do with the event's promotion) is wrong, I can understand the anger at a being short-changed for your hard-earned money.
But while the focus is always on the reason why the performer in question did not turn up and the way in which the announcement was handled, there is another angle that should be considered. While Jamaica is chock-full of good performers, there are precious few headliners. In other words, on a typical concert line-up (not those of the vintage variety) there is usually that one person, who is going to perform last, who the people really, really want to see. (Of course, concerts such as Sting and Dancehall Night at Sumfest are the exception.)
Make the difference
They make the difference between pulling in an OK crowd and making the promoter really smile.
I daresay, those headliners in dancehall are Beenie Man, Bounty Killer, Buju Banton, Mavado, Capleton and, to a lesser extent, Elephant Man (this is, of course, a matter of opinion and I am sure the Kartel and Sizzla supporters will have a different story to tell. Ninja Man is way too unpredictable), with Beres Hammond a top draw in any kind of musical setting. And, with the number of shows that are put on, the demand for them will far exceed the supply, with a few no-shows bound to result. These no-shows are not, of course, always due to the negligence or greed of the performers: cars break down, roads get blocked, flights get delayed and, in the most recent prominent case, passports get lost.
Fill the gap
Of those persons I have named as headline performers, all but one came up in the early 1990s.
We need to ask ourselves, then, why this gap and, in a few years from now, if the situation will have changed. Is it that they are better performers; Is it that their entry into the musical landscape had that tremendous impact (yes, the big 'buss') which has lasted. Is it that their marketing strategies have been more effective?
Success can be replicated and, if we really want to, in another decade, we do not have to have the same tiny pool of headline
performers.
Patrons at the Portland Jerk Festival, held at Folly Estate, Portland, get ready to leave the venue after a no-show by Beenie Man resulted in
bottles being thrown at the stage.
- Nathaniel Stewart