Richard Bryan, Freelance Writer

Potenkle I - Richard Bryan photos
Beres Hammond, Capleton and Munga are just a few of the names which decorate St Mary's strong tradition in unearthing top-flight entertainers.
Christened Dexter Phillip Powell, 'Potenkle I', a name which in true DJ lingua mimics the essence of potential, wants to light his own trail to that kind of pinnacle.
It's a tough path that had its genesis in being born to a DJ father, Exekiel Powell, better known as 'Major Black'. Black was an entertainer whose unfinished path to stardom happened in an era when 1980s hit DJs Flourgan, Demus, Tiger, Super Cat and Red Dragon reigned supreme.
Father's initiation
Potenkle, at 25, wants to go beyond those limits set by his father when he gave him that name. Born in Charleston - an area close to the Ocho Rios border, Potenkle I now resides in the hills within a stone's throw of Ocho Rios. Much of his initiation to the music itself was facilitated by his father.
He recalls with some pride being taken, as a youngster, to Rasta Revolution, considered to be a big show that was hosted in Portland where he was inspired by the likes of Luciano, Determine, Bushman and Capleton.
His first big exposure to the music and by extension, a highly competitive arena, came at a talent show in Charlestown. The show featured interestingly, Red Rat and Teflon who have since enjoyed a larger break in the industry.
The migration from St Mary to more developed town centres is a natural progression for persons who want to get a greater piece of the entertainment pie. Unfortunately for Potenkle I, the proximity to one of the island's thriving tourism centres provides a strange paradox in terms of the lack of opportunities for artistes like himself.
"It's rough when you're a young entertainer in Ochi," explains Potenkle. "Most time, a youth haffi deh pon the street a hustle."
As to the disadvantage of being in a town like Ochi, he says, "I find that Ochi promoters don't rate young artiste. Right now all we have is the radio station (Irie FM) which we try to target. Most time we have to look out."
Looking out has meant making trips regularly, often at great personal expense, to more lively centres like Negril and Kingston to get on shows as sidekicks. So far this year, he has been lucky to get on the King Yellowman show at Berban Beach (Negril) and in Linstead alongside Jigzy King, Hero and the God-alone Family. He singles out such artistes as Little Aaron, Perfect and Teflon as persons who will go the extra mile to "put in a word" to get links for talented but struggling colleagues.
No investment
The instances or perception of promoters/producers unwilling to invest in young talent are not limited to Ochi according to Potenkle. He believes generally speaking, producers/promoters can be accused of shafting and "holding out young artistes" and even taking stealing their rhythms.
Despite these challenges, Potenkle believes he is a package waiting to be properly discovered. He has had his moments, having released an album in February 2007 with the support of his father in England. The album is titled Big Shot and is released under the Tenolitican label.
From this, he has produced a single titled Golden Sunshine. The decision to launch in England stems from his complaint that Jamaican people don't really buy music. "A pure bootlegging and robbing, straight," he said.
If projections hold true, the summer could prove an important relaunching period for his career. First on the cards is a guaranteed spot on the Success show, July 12 in Bagnolin in St Mary. The show also features Anthony B and Perfect.
He hopes to follow this with the the release of the single Stress Me Out and has even greater expectation for a turn in fortunes in Ochi. He has captured the imagination of an emerging promoter out of England, Stephen 'Brownie' Browne, CEO of Yard British Entertainment.
Until then, the turban-garbed artiste believes he has enough songs and a unique style to take him to the top if provided with more opportunities.