The expression may be different, but Bruce and many deejays have said just about the same thing, that open (note, open) homosexuality will not be tolerated. The language of diplomacy and the language of dancehall work on different levels, but in this instance they express the same thing.

Of course, the Hardtalk host and British authorities did not tell Golding that he was no longer welcome in the country, as has happened with a couple of deejays.

So, the question is, does this give the dancehall fraternity any leverage to be able to point to the prime minister of Jamaica and say, "Him feel de same way too an him a de boss"? In theory, yes, but in practice no. The political directorate simply operates in a different sphere from the stage show or concert (though, of course, they may attend a few).

In the end, the deejays are on their own and it is left to see who will pursue their course of action and who will back down.

The interesting thing, of course, is that Golding's statement comes after Red Stripe's withdrawal from sponsorship of live music events in Jamaica, a move that many have attributed to the anti-gay lyrics of many dancehall entertainers. So, with its UK linkage, if that was really the case, does it now mean that Red Stripe will be regretting the decision, saying: "This thing runs deeper than we thought it did and getting out of sponsoring concerts is not going to help at all"?

And since the Sumfest sponsorship slack has been well taken up, the benefits of being title sponsors will accrue to someone else.