Like Buju, maybe Red Stripe realised the error of its ways and decided to change. After all, how can you continue to make money hand over fist when the very same people who use their product are getting killed left, right and centre?

But that actually was not the case. The way I understand it is that Red Stripe pulled its sponsorship from Sumfest because artistes who performed on the show over the years continued to flout an agreement with regards to the use of violent lyrical content under which their sponsorship was secured.

Plus, they have only pulled sponsorship from live events where there seems to be little control over what the artistes do or say on-stage. And because of this some artistes have been calling for people to boycott Red Stripe? Please!

My fridge will be forever full of Red Stripe beer and I would never boycott the company for doing the right thing. But in addition to that, why would I boycott a beer company for not sponsoring the verbal terrorism? We continue to support artistes who are sponsors of the murderers that run amok in our land.

And this did not come from me. Queen Ifrica said it herself. She said there are entertainers out there who were buying guns for people in their communities even as they glorify shooting women and young children in the songs they sing.

Now, step back and engage your brain and choose. Who would you boycott if push comes to shove - a company that employs thousands of Jamaicans, continues to support the music, sponsors many of our sportsmen and women, including our much-touted Reggae Boyz, and is engaged in many social programmes, or those in the entertainment industry who sing about killing people even while providing misguided young men with lethal weapons?

Seems like a no-brainer to me.

Now, I know this might sound like a public relations piece for Red Stripe, but really it isn't. They have enough people doing that already and I am certainly not one of them. It's just that sometimes we seem not to realise what the heck we are doing. We have become so blinded by hype that we forget to engage the good sense that God gave most of us.

Dancehall is nice to most Jamaicans but we are killing it with these senseless and violent lyrics. Already many of our entertainers are not allowed to perform elsewhere in the world, even in our very own Caribbean.

Some entertainers claim they are reflecting life in their communities, and while to a certain degree that may be so, murder and mayhem are not all that happens in the inner city. Sure, life is hard and the struggles are many, but if I remember correctly, Bob Marley also lived in similar conditions. The thing is, his songs gave people hope. Some of these modern tunes take away that hope.

Is that Red Stripe's fault?